# Reflag vs LaunchDarkly

Reflag is a LaunchDarkly alternative, providing purpose-built feature management for SaaS that run on TypeScript.

## What makes Reflag different?

- Native support for companies and plans, no pasting lists of UUIDs needed.
- Company controls make working with companies as easy as users.
- Optimized for TypeScript & strong type-safety.

Create and manage flags from Linear.‍

## How Reflag compares to LaunchDarkly

- **Built for SaaS**  
  Not for every use case, just SaaS. Use companies and plan types in filters and rules.

- **Built for B2C & eCommerce**  
  With all the bloat that comes with trying to cater to multiple use-cases.

- **Fast & intuitive UX**  
  Clean UI with opinionated defaults. Or skip it with CLI or MCP.

- **Complicated UX**  
  Confusing UI when you just want to roll out features quickly.

- **Automated cleanup**  
  AI identifies unused flags and auto-creates PRs in GitHub for you.

- **Manual cleanup**  
  Suggests flags to remove, but you’re still on the hook to do the work.

- **Beta feature workflow**  
  Give some customers early-access, capture feedback, and track adoption to perfect features faster.

- **A/B testing**  
  Experiments may work for eCommerce but they’re useless for SaaS where you need taste, not tests.

## Reflag’s pricing is simple and predictable

Our pricing is based on Monthly Tracked Users (MTUs). No need to guess costs for contexts, connections, and keys.

- Service connections  
  
- MTUs/Contexts  
  
- Experimentation keys

## All the same feature flagging essentials

Reflag has all the key features LaunchDarkly does.

- Targeting rules  
- Segments  
- Environments  
- Percentage rollouts  
- Remote/AI Configs  
- Release kill switch

## Compare Reflag to...

See how Reflag differs from [PostHog](https://reflag.com/posthog-alternative), [Harness](https://reflag.com/harness-alternative), [Split](https://reflag.com/split-alternative), [Unleash](https://reflag.com/unleash-alternative), [ConfigCat,](https://reflag.com/configcat-alternative) or [homegrown](https://reflag.com/reflag-vs-homegrown) solutions.

“We switched from LaunchDarkly to Reflag to get feature management that is opinionated and optimized for shipping.”

Samy Pessé  
CTO, GitBook